Water Safety

Our Water Safety & Drowning Prevention Campaign

At Tom Dean Swim School, we believe swimming is more than just a sport — it’s a life skill.

That’s why we’ve launched a major water safety and drowning prevention campaign, working in partnership with the Royal Life Saving Society UK.

Our goal is simple but powerful:
to reach 1 million people with water safety awareness.

Taking water safety into schools
We already have 50 schools booked across York, Maidenhead, Windsor, Slough, Warrington, Hull and Birtley — reaching 10,000+ young people through live assemblies.
Educating through our swim lessons
Over 5,000 Tom Dean Swim School members will take part in dedicated water safety sessions in the pool.
Free summer swimming for teens
Working with our pool partners, we’re offering free swimming for 13–17 year olds — helping keep young people safe and away from open water risks.
Live rescue demonstrations
Hosting a real-life water rescue demo with the local fire service in Maidenhead, in front of 600 children — showing exactly what to do (and what not to do) in an emergency.
Sharing expert guidance
Alongside the Royal Life Saving Society, we’re delivering trusted water safety content to schools, families and across social media.
Working with local businesses
We’re teaming up with local partners to spread the message through videos, posters and community campaigns.

Call 999 immediately and ask for the Fire Brigade or Coastguard if near the coast
Never jump into the water to rescue somebody — you could become another victim
Shout reassurance and encourage the person to float on their back
Look for nearby rescue equipment such as throw lines, lifebuoys or reach poles
Throw rescue equipment from a safe distance if possible
Keep yourself safe while helping others
Try to guide emergency services clearly to the exact location